Take your business beyond words.

Video is fast becoming the go-to marketing platform for many recruitment agencies. However, there are many different types of video, even more ways of filming and unless it is well thought out video can quickly drain a lot of resources with very little return.

As the only specialist filming and production company in the recruitment industry, we know how to get fantastic results from video production. We have Videographers in each region we service, who are trained to specifically shoot recruitment focused content.

Behind the scenes, we have an experienced Director, Video Editor, Script Writers (if needed), and all the equipment you’d expect in a professional video production. 

Below you’ll find a number of different recruitment video examples that showcase our work and the different types of recruitment videos that we can produce.

If you’re thinking of going it alone and filming your own videos, then download our handy guide to creating recruitment videos.

Subject Interview

Carrying out subject interviews provides great access to potentially tricky clients or candidates, boosts engagement and also aligns your brand with others which may be more prominent. Those featured here include a series featuring Women in Leadership, one focused on Technology Careers and a partner interview.

Market Overview

Market Overview videos give viewers key insights concerning their industry. This example provides viewers with an overview of current market trends, internal business changes and also a range of different advice.

Tutorials

A sit down, talking-heads style, video that provides candidates or clients advice on a variety of different subjects to aide their job search exercise. This series featured motion graphics to reinforce the topics, giving further insights to the viewer, with a focus on a step by step guide.

Testimonials

Written testimonials only hold so much weight, having clients or candidates give their testimonials on video really propels their credibility. This example contains client, candidate and recruiter testimonials.

Dual Branded

Dual branded videos are a great way of offering your clients something extra on top of traditional recruitment services. It could be in exchange for exclusivity, retained work or even additional revenue. This video features the agency introducing their audience to a specific client.

Animation

Animation offers variety and flexibility where traditional video may not be suitable. This particular animation was created to be used for temporary or contract workers as part of the recruitment agency’s Health & Safety induction. The video was based on their original Health & Safety documentation but was fully animated and had voiceovers added.

Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

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Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

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Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

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