Communication and clarity are more important than ever.
We live in a constantly connected, incessantly intertwined, digital world. That means that getting your message across in the right way – your way – is critical.
Whether you want a blog written that elevates your recruitment brand online, or you're looking to provide thought-leading insights on key industry developments; we have the content writing skills you need to share your message with the world.
We’ve all got a little Shakespeare in us.
Our expert team of content writers specialise in writing recruitment-specific blogs. We’ve covered all of the key topics for candidate and client audiences across all industries, from basic CV and interview tips to comprehensive guides on employer branding and digital disruption. We provide you with a strategic blog schedule that’s tailored to your brand and built from the ground up to appeal to your audience. Our blogs are crafted with care and are augmented with custom infographics and marketing images. We then present them to a targeted audience on social media, to ensure that your voice is heard by the people you want to engage.
Keeping your people in the know.
Newsletters are integral to every recruitment marketing effort. Most agencies have sizable databases that often go untapped. Using tools such as MailChimp, HubSpot or Campaign Monitor we design, build, write and send Electronic Database Mailers (EDMs) on your behalf. These can then be targeted internally, or to niche external audiences within your database. Because of our significant industry experience our open and click rates always exceed the sector benchmarks.
Whitepapers & Research
Everybody wants to rule the world.
Positioning yourself as a thought leader in the market is a key way to set yourself apart from your competitors and elevate your brand to the next level. We’ve put together a number of impactful whitepapers for our clients, showcasing their insights on prominent market issues and trends. We can undertake the preliminary research around these issues, diving into the existing literature and putting together surveys to get a bespoke insight into the market. We’ll write and design all of the content and deliver a full digital or physical whitepaper, complete with all of the relevant graphics and marketing collateral.
Helping you put your best foot forward.
From standardising branded MS Word, InDesign or PDF templates in preparation for your next RFP, to writing and designing content for a specific client proposal, we’ve got a track record of helping agencies to look their best and win business.
Website Content Writing
First impressions don't get second chances.
Your website is the central hub for your brand. Ensuring that it represents you in the way you envision is crucial to executing your strategy and reaching your goals. Although it might sound easy, there are a lot of different variables to consider; readability, audience, sitemap, user experience, mobile responsiveness, SEO – the list goes on. Whether you need a full-scale website written from scratch or you just want your current site optimised, we can cover everything from the foundation to the finishing touches.
To be seen and believed.
Public relations is twofold; risk management and positive publicity. We partner with two key risk management organisations to help with training and risk management procedures. For positive publicity, we produce topical, newsworthy content and then distribute press releases to all mainstream media. To date we’ve had client content featured in most major publications; including major news outlets like Stuff and the New Zealand Herald.
Because you want to present your best self.
This type of content gives your brand credibility and also arms your recruiters with sales enablement material that helps to organise and carry out client meetings. Previous requests have included one page personal introductions all the way through to a multi-page business spreads with client testimonials.