Take the guesswork out of marketing strategy.

Perhaps your recruitment business already has a Marketer, or you’re thinking of hiring someone in the near future. Either way in order for them to be successful it is crucial to have a clear marketing strategy that outlines all core activities, and critically how the results are going to be tracked and measured.

We take the guesswork out of achieving success by using our specialist recruitment marketing experience to provide your business with a bespoke, comprehensive and proven marketing strategy development service that will see your recruitment business quickly generate fantastic results.

All of our marketing strategy packages include dedicated time to get to know your recruitment business and its specific marketing objectives. We then prepare comprehensive strategy documentation that outlines the marketing initiatives that should be carried out in detail; who is responsible for them, how they should be measured and the results you should expect. Budget is clearly detailed along with any third party support you are likely to need.

The Prominence Five Step Recruitment Marketing Strategy Process


We’ll send you through a short pre-strategy document. This is designed to provide us with an overview of current activities and give us the information needed to analyse any existing online analytics. We’ll also carry out a brand survey with your existing candidate and client audiences.

Strategy Session

Running anywhere between four and eight hours, this time is used to find out more about the specific nuances of your recruitment agency, present ideas and examples and then begin to build the specific components of your agency’s marketing strategy.

Strategy Preparation

The information from the Strategy Session is put together into our own bespoke, easy to understand strategy documentation. This includes budget, platform selection, measurable objectives, activity schedules, tools and specific accountabilities.

Strategy Presentation

The strategy is presented to your team and any feedback is then used as part of the final tweaks before handing over the strategy documentation.


All marketing strategies come with three months of unlimited marketing support.


Every recruitment agency has their own unique marketing challenges, our strategies are designed to provide customised solutions that produce results for your specific business. Depending on the complexity, strategy costs range from $5,000 to $12,500 AUD.


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