OneStaff

OneStaff are a national blue collar recruitment business that has 13 regional offices, over 70 employees and a $70+ million dollar turnover.

Prominence joined forces with OneStaff after they had completed a company-wide brand refresh. Our remit was to raise the awareness of the new brand and to build a new Facebook channel for them to communicate with their audiences and crucially to attract high quality candidates.

Activities

Facebook was an obvious choice for OneStaff, a large percentage of their audience are active users and engagement levels on the platform are high.

The strategy has been to focus on significantly increasing brand reach and engagement (with audience growth being a by-product of this, rather than a specific target). At the outset we also worked directly with Facebook to setup individual Branch Pages that sat under the main Company Page to give each branch their own place for content and maintain a regional feel.

We’ve run a number of ad-hoc and on-going activities on the Facebook channel, including the following.

Company Content

Central to the page’s success has been the production of company branded content. This includes written blogs, infographics, video and cards used to visually market jobs. Each piece of content is clearly branded and created with a specific audience and objective in mind.

Social Competitions

In addition to content we regularly run small audience engagement competitions that are centred around topical events, such as sports or holidays. We also ran a company specific tipping competition using third party software for a key national rugby event.

Paid Advertising

To expand the brand's reach we use Facebook’s paid advertising platform to promote selected content regularly to target audiences. With jobs, we do this by presenting specific jobs to relevant, niche audiences.

Results

Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

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Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

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Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

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Case Study Request

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