Protecting Your Recruitment Marketing IP

When we are speaking to a potential new recruitment customer, one of the questions that we are regularly asked is how as a recruitment industry specialist marketing agency we ensure that we avoid conflicts of interest when representing different recruitment agencies. In summary, we carefully manage our client relationships so that conflicts are avoided and […]

Read More

The Game Changers: When Authenticity Goes Wrong in Recruitment Marketing

Authenticity is a word that is probably said too often in the marketing world. Endless rhetoric on why being authentic, genuine and real (especially when it comes to those pesky millennials) is the only way to appeal to people and grow your business in today’s #fastpaced, #VUCA world. If that is indeed the case, the […]

Read More

Loyalty Schemes Marketing. In Recruitment?

We’re always interested in the variety of different ways recruitment businesses choose to market themselves. This week we think we’ve spotted an industry first, Loyalty Schemes Marketing. Global giant Randstad has partnered with a New Zealand airline points programme, offering one Airpoint for every hundred dollars spent on temp, contract or permanent fees. It’s definitely […]

Read More
Recruitment Agency Marketing

To Outsource or Not? How to Choose Between Agency and In-House Marketers

Not surprisingly, when we speak with prospective clients, one of the first questions we get asked is: “Can you tell me the differences between hiring an in-house marketer and outsourcing to an agency?” We’re obviously biased, but the reality is that there isn’t a simple answer to this question, as a lot depends on the […]

Read More

Marketing Budget as a Percentage of Gross Profit – Are Times Changing Again?

Over the last three months we’ve been touring Australia and New Zealand with Recruitment Yarns – it was great to see the number of senior recruitment leaders who are very passionate about their recruitment agency’s brand. One of the most frequent questions we were asked during the tour was around marketing budgets, specifically ‘what should […]

Read More