Trust a Certified Google Partner Agency

Prominence is proud to be a certified Google Partner digital marketing agency. Achieving this approved Partner status is no easy feat. Multiple members of the team are individually Google certified in AdWords, the business has to maintain a large ad spend, and above all else, we have to continuously demonstrate that our AdWords campaigns meet Google Partner standards.

Why a Google Partner Badge Matters

As a Recruitment Industry Director, all of this probably doesn’t mean that much to you, so here is a simple break down of how working with a Google Partner agency can give your recruitment agency a competitive advantage. Avoid Wasted Spend – While Google AdWords is a great way to increase online visibility, using the platform correctly is an absolute must. There are so many ways to spend your money hidden within various settings. If you do not know they are there or take a haphazard approach to using Google’s platform, you can easily waste a large percentage of your budget before you realise it by paying more for clicks or focusing on the wrong search terms. In addition, because our team are recruitment marketing specialists, we know the nuances of the sector and can significantly reduce the standard setup time and cost by utilising our industry intellectual property and saved automation processes. Best in Class As a Google Partner, our team know how to use all of the available tools to best achieve your objectives. This includes mastering the use of negative keywords, site links inside of ads, ad extensions, phrase match keywords, split testing with AdWords, broad match modified keywords, advert scheduling, and more. Once a campaign is live, this expertise is used for click-through-rate optimisation, increasing quality scores, and landing page experiences, bid adjustment techniques, staying up-to-date on negative keywords, and setting up automated rules to help maintain the account’s full potential. Safe Hands – By having team members who are Google AdWords certified, you can be assured that your brand is in safe hands and not going to come into disrepute. Google ensures that these certifications are current and that each person meets Google’s standards for account management best practices A Direct Line to Google As Google Partners with a large ad spend, we have a Google Agency Team that we can contact without waiting in line in the unlikely event that your account has a major an issue. Stay Ahead of the Competition As a Google Partner we have access to Google’s beta features. This means that your campaigns are always using the latest available tools. Whether this is a new optimisation for mobile, call tracking, or something else that is only just entering the market such as Google for Jobs.
Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific keyword and individual advert performance, landing page results and call metrics.

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Conversion Rate Optimisation

It’s the most important element in a successful campaign and the old saying ‘you snooze, you lose’ is very apt and it’s where most fail. Using the analytics data we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

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Phone Call Tracking

A large percentage of both Display and SEM generates phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

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Customised Landing Pages

A digital advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes. They also allow us carry out conversion rate optimisation (CRO), to increase Google Quality Scores and to split (A/B) test different concepts.

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Advert Design & Copywriting

The success and failure of a digital advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files and even video.

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Research & Analysis

We use all the available tools and our recruitment industry experience to ensure we fully understand your business goals. As a certified Google Partner we are also able to produce industry insights created by our dedicated Account Managers within Google, which are directly passed on to you.

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Tracking & Measurement

Monthly analytics reporting on campaign performance through platform analytics, data includes impressions, click rate, conversion rate, specific advert performance, landing page results and call metrics.

×
Conversion Rate Optimisation

It’s the most important element in a successful campaign, and the old saying ‘you snooze, you lose’ is very apt, and it’s where most fail. Using the analytics data, we continue to test and refine the campaigns to increase conversation rates and therefore the results for your recruitment business.

This includes:

×
Phone Call Tracking

A large percentage of Social Media Advertising campaigns generate phone calls to your recruitment business or individual recruiters. Because of this, usually this is where the ability to track return on investment ceases. However, on all of our campaigns we enable a proprietary piece of technology that tracks and records each phone call. Not only can we now track the success of each call, we can give you access to the call recording platform to use the calls as training and service improvement tools.

×
Customised Landing Pages

A social media advertising campaign without a landing page is a bit like a candidate with an unexplained gap in their CV. There is a chance it will be ok, but also a big risk that it won’t. We use our own landing page tool to create customisable experiences that are centered on generating outcomes.

×
Advert Design & Copywriting

The success and failure of a social media advertising campaign often relies on the quality of the advert itself. Using our in-house design and copywriting teams we’re able to create the very best visual and copy based adverts. This is across a range of mediums, from text and static images to moving GIF/HTML5 files, Facebook Canvas adverts and even video.

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Case Study Request

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