It’s no secret that having a strong visual strategy for your social media accounts is important when sourcing, connecting and engaging with candidates. In 2015 and 16 we posted a blog outlining the dimensions of the key visual elements on your social pages, which proved to be one of our most popular blogs of the year.
Since then, there have been quite a few changes to image sizes on each platform, so we’ve updated our guide and outlined the changes to help you get the most out of your visual strategy in 2017. Key changes to note are the LinkedIn dimensions, as it’s all change in this area due to the new user interface.
Banner & Profile Images
- Banner Image Dimensions: 851×315 pixels
- Profile Image Dimensions: 400×400 pixels
When you are posting an image to a Timeline, the orientation of the image will determine the dimensions Facebook will use to show your image.
Square images will be resized to 400×400 pixels by Facebook. If your original image dimensions are smaller than this, your image may appear blurry.
When you upload a landscape image to Facebook, it will be scaled to 470 pixels wide, and the height will be scaled accordingly too.
When you upload a portrait image to Facebook it will be scaled to the height of 394 pixels, with the width then being scaled accordingly.
Shared Link Images
Each time you post a link to Facebook, it pulls through a feature image in the social card. This image pulls through at 1200×630 pixels. When you post a link you have the option to select an image pulled through by the link, or to upload your own to feature.
Cover & Profile Images
- Cover Image: 1500×500 pixels
- Profile Image: 256×256 pixels
When you are posting an image in a Tweet, the image appears in the Timeline at 506×253 pixels.
Cover & Profile Images
LinkedIn Post Images
- Personal Cover Banner Image: 1584×396 pixels
- Company Cover Image: 1536 x 768 pixels
- Profile Image: 400×400 pixels
- Company Post: 1200 x 627 pixels
- Personal Post: 552 x 368 pixels
Google+ Cover and Profile Images
Google+ Post Images
- Cover Image: 1080×608 pixels
- Profile Image: 250×250 pixels
When you are posting an image to a Google+ page it will appear at a maximum width of 506 pixels, with the height being scaled accordingly.
The way that the YouTube cover image is seen depends on the device you are viewing it on. The single image you upload has to cater for the various viewing platforms, so it is crucial to feature important images or information at the centre.
Below is a breakdown of the key sizes that you should take into account when creating and uploading your image.
- Overall image size 2560×1440 pixels (TV)
- Desktop image (cropped) 2560×423 pixels
- Text Logo & Safe Area 1546×423 pixels (this is the centre area of the image that will be seen on every device.
Your company YouTube page should be connected to your company Google+ page, pulling the profile image through from there.
The standard Instagram image is a 1:1 square. The following are the minimum dimensions to ensure the best quality for each area of your profile:
- Instagram Profile Image dimensions: 110×110 pixels
- Instagram Photo Thumbnail dimensions: 161×161 pixels
- Instagram Photo dimensions: 1080×1080 pixels
The default size for Instagram images is a square, but in the Instagram feed they may be any size. It is important to note though, that while the images may be varied sizes, they will be cropped to fit a square when viewing your profile.
For top quality images we recommend creating and uploading your images as .PNG files. If you get stuck or would like help creating your visual strategy, please feel free to get in touch. You can also download our PDF cheat sheet below.